Since it’s conception in 2003, URBANIA surprises and diversifies its community with its audacious content, but also through its unique visual approach. Anti-conformist, curious, and unconventional, URBANIA established itself as the voice of a new generation, one which did not adhere to traditional quebecois media. Over the years, URBANIA developed an expertise in creation, production and distribution of content aimed at a young, sophisticated, and curious audience. Today, URBANIA produces multi-platform material and is an agent of multidimensional and substantial content. By participating in the “Let me play outside” event, URBANIA hopes to demonstrate its solidarity with the Syrian people and its support towards Quebecois who welcome them.